Businesses nowadays need to establish a stable online presence to sell. People have just developed the habit of relying on the Internet for everything, and this habit is surely one that’s going to be very hard to break. The best restaurants, the most ergonomic gyms, the best places buy jackets; all these are now had with just by a swift search on Google or other search engines.
With that, it is very understandable that web developers like you are making it big. But given the level of competition today, you must recognize that creating an attractive website is not enough. The whole domain still has to be promoted, and SEO is a good way to go.
You can actually partner with SEO providers to create the perfect package for your customers. Aside from the usual web development assistance, you will also be reselling SEO to your clients in this setup. But how do you choose the right SEO reseller to partner with?
A Good SEO Reseller Does Not Break The Rules
Search engines serve as effective filters and curators of vast online listings. Without them, there will never be order in how we view and learn things online. However, because of the desire to be on top of search results, a lot of content creators attempt to manipulate the search engine’s functions.
In order to resist this and still be able to deliver quality content, search engines are continually improving. They pay particular attention to their system’s proficiency with catching and punishing malicious manipulation attempts. Through the years, various penalties have been imposed on content creators who cross the line.
Because of this, you have to make sure that your SEO provider does not have a record of Google violations. You will be taking a very big risk if they do. Google’s penalties can be harsh, and they may mean harm not only to you but also to your clients.
They Are Very Results-Oriented
Truth be told, no one really knows for sure how Google and other search engines curate the content that they deliver to the searcher. All the resources that you read online are just insights gleaned from years of trying to discern Google’s patterns. They can be wrong. They can be right. But they are all logical. This is the risk that all SEO providers take.
Your potential SEO partner can’t possibly claim mastery over the search engines’ functions, especially that these functions keep on changing. A good SEO reseller understands that they will only be as good as their most recent results. They hinge their value on recently collected hard data, not on some testimonials from years ago. They keep on monitoring themselves, and they keep on adjusting their methods.
They Are A Group With Diverse Talents
Aside from being obscure, the algorithm that Google and other search engines use is also complex in the sense that it considers a multitude of factors. These factors possibly bear varying weights. Because of this, your SEO reseller should be flexible enough to change strategies quickly. They can only make sure of this by diversifying the skills and competencies that the members of their group have.