It is critical to manage your email communications to ensure the recipient receives them directly in the inbox instead of the spam folder. As spam filters become increasingly stringent, knowing how to optimize deliverability for an email account is essential. This article will discuss some ways to avoid having your sales emails considered spam.
How Not to Let Sales Email Go to Spam
Spam can reduce the ability to reach the right clients. No wonder most sales reps now recommend using an email spam test. The email spam tester checks if your spam score and recommends ways to avoid it. Consider the following to ensure that your sales email does not go into the receiver’s spam.
Use the correct domain name.
Emails from free email service providers such as Gmail or Yahoo will most likely be spam-filtered. However, to send emails, use the official domain connected with your company website (e.g., yourname@yourcompany.com).
This assists the email providers in identifying your message as not spam. Moreover, verifying your domain through DKIM, SPF, and DMARC is crucial to add the required relevance level.
Personalize the email content
Targeted and individualized emails are likely to be filtered out less often. Write the recipient’s name, personalize what you send, and refrain from broadcasting a message. Personalization suggests that the email sent is particular to that recipient in a list, thus narrowing the chances of being marked as spam.
Make sure you have a sensible and non-commercial message subject
When developing emails, it is advisable to avoid using common spam trigger words such as “Free,” “Thus Guaranteed,” “Win,” or “Earn Money.” Avoid being too formal, but do not use casual language when unsure of the email’s intent. It is good to ensure that the subject line is a concept the receiver can relate to, but be careful not to make it look like a trick.
Restrict the use of hyperlinks and images
Sometimes, a message contains many links, images, or attachments, which are usually considered spam by spam filters. Links should be limited to prevent this, and only necessary images should be used. Also, ensure any link you use is from a good source and leads to an HTTPS site.
Encourage engagement
The emails that catch the recipient’s attention are not marked as spam by the email client. Ensure the recipient reads your email by including a question or action statement at the end of the message. For this reason, the more individuals respond to your emails, the more your sender rating is likely to improve.
Include an unsubscribe link.
Although adding an opt-out link is mandatory under laws such as CAN-SPAM, it also helps decrease the chances that the recipient will report your email as spam. It is smart to make it easier for individuals to unsubscribe than to have them report your message as spam.
Be careful about the reputation of the sender.
It is important to know that email service providers always check the reputation of the domain being sent. Your reputation will be affected if your emails have high bounce rates or many recipients mark them as spam. Ensure that your email list consists only of active and correct email addresses so you do not harm your reputation as a sender.
Conclusion
If you practice these techniques, the likelihood of your sales emails being marked as spam can be minimized. Deliverability is critical in sales; a verified domain, personalized content, well-written subject lines, and a good reputation all increase the chances of your message being opened and read by the intended recipients.