You may have come across this term but couldn’t make out what it exactly refers to. But if you intend to turn your world around through the internet, you will definitely understand what this is all about and how important it is to your business.
So what is contextual advertising? Well, this is the special way of advertising that allows ads to appear on sites or other types of media.
These include content exhibited in mobile-based browsers. These ads are picked and automatically served by systems basing on the users’ identity in relation the displayed content.
How Then Do Contextual Ads Work?
According to http://www.magenet.com/contextual-ads/ the system works in such a way that it analyses the text presented on the web for keyword phrases and sends back adverts to pages on the web with regard to the available keywords.
These advertisements can be presented as pop-up ads or shown on the web page. For instance, in the event a user visits a sport-based site that utilizes contextual ads, it is likely that the user will find ads concerning companies that deal in sports like ticket sellers or memorabilia suppliers.
Contextual ads also play a vital role in search engines such that they can be deployed to show advertisements on their particular pages basing on the keywords indicated in the query of the user.
Comparably, contextual ads alongside their dot effects are less irritable as exhibited in traditional advertising. Perhaps, this explains why the impact of contextual ads to the user is greater. It directs the user to parts of concern thereby heightening the chances of getting a reply.
Contextual Service Providers
The first major ads network to deploy contextual ads was Google AdSense. This works by allowing webmasters to access the JavaScript code which, if placed in web pages, shows pertinent ads emanating from advertisers’ directory on Google.
The connection is determined by an independent Mediabot, (Google bot), that directs the webpage’s content. However, attributing to the latest technology, suppliers have come up with much more refined methods that make use of the language-independent proximity design befitting calculations to enhance exactitude.
Media.net is also on the field and giving Google Adsense a run for their money.
Influence Of Contextual Ads
As such, many websites have greatly benefited from contextual advertising. This is attributed to the fact that the ads are more direct and chances of registering clicks are high. This is vital when it comes to generating income for website owners and the server. Google earns most of its revenue through contextual ads it serves on loads of web pages using its AdSense system.
However, some kind of criticism has been directed towards contextual advertising following application of methods like 3rd-party hyperlinking. This allows the 3rd-party to mount software onto the PC of the user relating to the browser of the web. This aids to display the key phrases on the web page as hyperlinks leading to sellers.
Duties Of Agencies
At http://www.magenet.com/contextual-ads/ we do understand the role played by various advertising companies in enlightening brands on the effects of the various contextual advertising on the marketing plans. Arguably, there exist 3 key modules to internet marketing and they include:
- Creation – Nature of the advertisement
- Media planning – Platforms on which to run the ads
- Media procurement – The ads’ mode of payment
On its part, contextual advertising is a replacement of media planning. Thus, placement options are done online instead of being chosen manually by people.