Wondering which email marketing service is the best? or not sure what is the best email service for small business? We have compiled a list of best email marketing services to make an easy choice. Some of these services are key reason for the success of best email marketers worldwide.
Despite the new tools and interment marketing strategies becoming more and more popular these past couple of years, email marketing is still one of the most effective ways of attracting visitors and converting them into real sales. Email marketing has years of proven track records under its belt. It is affordable and can be highly effective when the marketing campaign and the content of each email are designed properly.
In the old days, promotional emails need to be sent from your computer directly. It is rather difficult to organize and maintain a large mailing list since everything needs to be done manually. Today, however, there are a number of great email marketing services you can use to automate everything. We are going to take a look at some of the best in this article.
Mail Chimp
Mail Chimp is by far the most popular email marketing service among personal users. The service is very simple to use and can be used to handle even the largest mailing list without a problem. You can even sign up for a Mail Chimp account and begin sending marketing emails for free.
The free account, despite its limitations, can handle composing, designing and tracking your email marketing campaigns quite nicely. To send emails to more recipients or gain access to advanced analytic features, you will have to sign up for the premium account. When compared to others, this provider is both cheap and fast.
AWeber Communications
AWeber is the next web service to consider if you are looking for reliable email marketing services. You can easily take advantage of the company’s comprehensive email list management and begin your campaign in just a few minutes. However, AWeber does not offer a free account or a trial.
When compared to others, this provider is a bit expensive, but very reliable.
Campaign Monitor
At $9.95 per month, Campaign Monitor is an email marketing tool for large brands and corporations. It comes with a wealth of great tools that will help you maintain a very optimized and efficient email list. It is even possible to track user behaviors and adjust your email marketing campaigns accordingly with the help of Campaign Monitor’s analytic features.
When compared to others, this provider is just what you’d need thanks to all tools, and its great user support.
Vertical Response
Vertical Response excels in email composing and designing. The web service allows you to compose very personalized and visually attractive emails to help sell your products and services. You can also take advantage of the company’s templates if you want to get started quickly.
Vertical Response offers free accounts as part of its services. You can then upgrade to a more premium account to gain access to more features and premium templates for your emails. When compared to others, this provider is free and also has templates.
GetResponse
GetResponse may not be the cheapest email marketing service you can find online, but it is certainly one of the most feature-rich services available today. For starters, you can have multiple administrators or users managing the mailing list. Organizing multiple campaigns, creating personalized lists and grouping recipients based on certain parameters are also very easy to do.
My personal favourite feature from GetResponse is the ability to create a custom landing page. It is clear that the company is targeting affiliate marketers and online sellers who don’t want to be bothered by setting a dedicated website to sell products. When compared to others, this provider is reliable and gives users many tools, including the ones outlined above.
Benchmark
If you want to settle for the absolute best internet marketing service, Benchmark is definitely a web service you need to look into. It excels in almost every aspect, including email management and analytics. It even has its own set of social media marketing tools. However, there are a few things that Benchmark is yet to provide.
First of all, you can’t import your mailing list from a third-party service. This makes moving – or using – Benchmark rather inconvenient. You also need to rely on live or email support for help; the lack of phone support may be off-putting for some people. When compared to others, this provider is a bit inconvenient, but at least it is one of the best marketing services.
Constant Contact
I love how unsubscribers can fill out a survey when you use Constant Contact to manage your email marketing campaigns. The information unsubscribers enter onto the survey can really help you evaluate your campaign and make adjustments accordingly.
Constant Contact also has a long list of features any email marketer can benefit from, including bounce-email management and list optimization. There is a free trial period as well, which means you can test Constant Contact without having to spend any of your real money in the process. When compared to others, this provider is free and also beneficial to the subscribers and users.
GraphicMail
As the name suggests, GraphicMail focuses more on the design aspects of email marketing. It has a huge – and I do mean HUGE – image library and design templates, giving you all the tools you need to create gorgeous emails for selling your products and services. You can also design responsive emails for mobile users.
The only thing GraphicMail lacks is a free account or trial period. You will have to commit to at least a month of service in order to try its features. At $9.95 per month, it is also not the cheapest on the market. When compared to others, this provider is a bit expensive, but worth it in the end, as it is also very fast and easy to use.
IContact
iContact is not affiliated with Apple in any way – despite the ‘I’ at the front of this service’s name. it is one of the very few email marketing services that still sells annual plans. If you are serious about reducing the cost of running a comprehensive email marketing campaign, the discounts and special offers from this service provider are also worth looking into.
You get all the tools and features you need to run a successful email campaign for your money. It is even possible to track a contact’s entire email history and review his or her behaviours meticulously with the help of iContact’s analytic tools. When compared to others, this provider is analytical and easy to use.
Campaigner
We also have Campaigner. This is the one email marketing service that will meet your needs and fulfil your personal preferences nicely, regardless of what they are. Campaigner is one of the most comprehensive internet marketing suite you can use today.
You can have multiple administrators, send unlimited emails, set advanced user segmentation rules and perform other tasks that can help improve your email marketing campaign. You can even track results of each individual emails and gain a lot of insights on your campaign using Campaigner’s analytic tools. When compared to others, this provider is easy to use thanks the multiple providers and convenient.
Emailbrain
While Emailbrain isn’t one of the most popular email marketing service providers out there, it definitely represents one to keep an open eye for thanks to the simple idea that it allows users to reach and engage with their customers through mail, but also social media! Yes, that’s right and this definitely is a factor that makes it stand out over the other providers that have been mentioned so far.
StreamSend
As today’s competitive digital world is designed in such a way to make it difficult to get access to your customer’s attention, this represents an issue that StreamSend is willing to work on. The email marketing service which also comes with a social delivery feature has most of the cutting edge features which are needed, while also offering them at the fraction of a price when compared to the other providers out there, which is definitely great news for people from all around the world.
MadMimi
Have you ever wanted to make your email marketing campaign as simple, but also lovely as possible? Well, now this is a viable option thanks to the services provided by MadMini. This provider gives the easiest way to send, share and create newsletters which can then be sent to your mail list without any trouble whatsoever.
One of its great benefits is also that users can start free for the first 100 contacts while also not needing to sign up with any credit card whatsoever.
Boomerang
In the case that you want to handle social media, email marketing or even event management, then the services provided by Boomerang are exactly what you need in order to make your campaign as successful as possible.
With this factor in mind, the platform provided by the company is easy to use, but very powerful at the same time, as it provides all of the tools needed to fulfil all of the mail marketing goals that a user may have. One thing that differentiates it from other providers is the great price and the fact that the company can handle everything for you!
ReachMail
Last but not least, we have ReachMail, which is a great provider that aims to offer free email marketing for life, together with all of the features that someone who is planning to do mail marketing would need to use as an effort to make their campaign successful from all the points of view.
The company is also cheaper than the competition and reliable, so users don’t have to worry about getting things done.
Based on everything that has been outlined so far, these are 15 of the best, but also most trusted service providers in the mail marketing industry and each one of them is greatly recommended in the case that you would like to have a successful mailing campaign.